We partnered with Health and Wellness Counselling & Psychotherapy, a therapy clinic in Toronto, to craft a cohesive brand strategy and visual identity that reflects their core values. Green was selected as the primary brand color to symbolize growth, healing, and emotional balance—principles at the heart of their practice. Clean sans serif typography was used to communicate professionalism and approachability. We also designed a custom icon that visually represents their commitment to helping clients feel heard, supported, and empowered.